"Guangdong leads China’s coating industry, and Shunde leads Guangdong’s coating sector." Renowned as the
Hometown of China’s Coatings, Shunde boasts a complete industrial chain and stands at the forefront of domestic green coating innovation. Amid the national dual-carbon strategy, increasingly stringent VOCs regulations and the industry-wide transition from oil-based to eco-friendly coatings, Foshan Biaofu New Materials Co., Ltd. (Biaofu) has rooted itself in Shunde for 18 years. Focusing on eco-friendly UV coatings, the company has stayed dedicated to its niche track and green R&D. Evolving from an industry pioneer into a top 10 benchmark brand of domestic UV furniture coatings, Biaofu delivers outstanding achievements in high-quality development for local eco-coating manufacturers through technological innovation, low-carbon production and full-scale environmental implementation, leading the domestic UV eco-coating industry into a new era of green and high-quality growth.
I. Rooted in Shunde with Forward-looking Layout, Upholding the Original Aspiration for Green Coatings
Back in 2007, China’s coating market was dominated by high-VOC solvent-based PU coatings, while UV photocurable coatings were still in the initial stage. Most enterprises hesitated over the new technology and chased short-term profits in the traditional oil-based coating market. At this critical turning point, Yang Jie, founder of Biaofu, seized the superior industrial advantages of Shunde and made a farsighted strategic decision. The company set up one of the early professional UV coating production lines in the region, becoming one of the first specialized manufacturers in South China engaged in the R&D, production and application of eco-friendly UV coatings. Since then, Biaofu has adhered to its development philosophy: focus on UV coatings, prioritize environmental protection, base in Shunde and expand nationwide.
As a core cluster of furniture manufacturing and a hub for the full coating industrial chain, Shunde is home to over 700 coating-related enterprises. Upstream raw materials including resins, additives and pigments are fully available within a 50-kilometer radius. Downstream, thousands of factories produce furniture, plastic products and automotive interior parts. The integration of industry-university-research resources, industrial policies and market potential has built a solid foundation for Biaofu’s long-term growth. Refusing to follow the trend of homogeneous competition and blind expansion of full-range coating products, Biaofu has concentrated solely on UV eco-coatings for 18 years, embarking on a development path of refined specialization and core competitiveness.
Starting with the introduction of world-class UV curing technologies, Biaofu has continuously expanded standardized workshops and built a modern eco-friendly production base with an annual output of 5,000 tons. Complying with strict environmental standards of Shunde Fine Chemical Industrial Park, the company implements low-carbon concepts throughout factory planning, production line construction and operational management. Equipped with closed-loop waste gas recovery systems and enclosed raw material storage facilities, Biaofu cuts pollutant emissions at the source, fully aligning with Shunde’s goal to build a Capital of Green Coatings.
After 18 years of steady development, Biaofu has grown into a national high-tech enterprise and a national technology-based SME. It is listed among the 2025 China Top 10 UV Furniture Coatings Brands, with annual revenue from its flagship UV products exceeding 100 million RMB, emerging as a leading local brand of UV eco-coatings in Shunde.
II. Break Industrial Bottlenecks with R&D Strength, Build Core Barriers via Green Technology
Featured with nearly 100% solid content, ultra-low VOC emissions, instant curing and high energy efficiency — the so-called "5E" eco-advantages — UV coatings are state-supported eco-friendly alternatives and the optimal upgrade for highly polluting solvent-based paints. Nevertheless, technical challenges such as poor flex resistance of veneer, insufficient hardness of water-based UV coatings and uneven curing on irregular workpieces have long restricted large-scale application across the industry.
For 18 years, Biaofu has taken R&D innovation as its primary driving force, with annual R&D investment reaching nearly 2 million RMB. The company has built its own material laboratory and testing center, and established industry-university-research cooperation platforms with local universities majoring in light chemical materials. Targeting three major application scenarios — furniture, automotive interiors and plastic products, Biaofu has tackled technical difficulties and obtained multiple utility model patents for equipment such as heating devices for UV topcoats and re-screening units for water-based UV coatings, launching a series of high-tech products to fill industrial gaps.
In wood finishing, veneer cracking and poor adhesion have long plagued the industry. Biaofu’s R&D team spent two years developing dedicated flexible UV coatings for veneers, effectively solving the problems of cracking during bending and in low-temperature environments. The product has been widely adopted by hundreds of domestic solid wood and panel furniture manufacturers. To address the drawbacks of traditional water-based paints including slow drying and low hardness, Biaofu developed innovative water-based two-component polyurethane UV coatings, combining the non-toxic property of water-based coatings and the instant curing advantage of UV products. Both this product and high-hardness high-adhesion UV coatings have been certified as Guangdong High-tech Products, each generating annual sales of over 15 million RMB.
Venturing into the emerging new energy vehicle interior sector, Biaofu developed customized UV coatings for irregular components to eliminate uneven curing issues, successfully entering the supply chain of multiple domestic automakers and realizing cross-industry breakthroughs from traditional furniture coatings to high-end industrial eco-coatings.
From raw material selection and formula blending to finished product delivery, all Biaofu UV products contain no benzene, formaldehyde, heavy metals or other harmful substances. All products have passed EU RoHS testing and China’s Ten-Ring Environmental Label standards, with VOC emissions far below national limits. The coatings produce no pungent odor during application and release no harmful gas after curing, removing the need for costly VOC waste gas treatment equipment and helping downstream factories easily pass environmental assessments. To date, Biaofu has assisted more than 300 furniture manufacturers nationwide in completing the transition from oil-based to UV coatings. Its key clients maintain an average cooperation term of over 8 years, a testament to widespread market recognition for its eco-friendliness and stable quality.
III. Fulfill Full-chain Green Commitment, Drive Low-carbon Upgrade of Regional Finishing Industry
Beyond pursuing green production internally, Biaofu takes root in the local industrial cluster and promotes the green transformation of Shunde’s furniture finishing industry via integrated coating products, process solutions and technical services, helping regional manufacturers reduce pollution, cut emissions and improve efficiency.
In production, Biaofu was among the first in Shunde’s UV coating sector to promote UV coatings compatible with LED cold light sources. Matched with low-energy LED curing systems, the overall energy consumption is reduced by more than 50% compared with traditional mercury lamp UV lines. The curing process only takes 1 to 3 seconds, boosting production speed by 3 to 5 times. It helps clients save factory space and electricity costs, cutting comprehensive finishing expenses by over 20% versus traditional oil-based coatings. Statistics show that each cooperating factory using Biaofu UV coatings reduces VOC emissions by dozens of tons annually. Since its launch, Biaofu’s full product range has helped the industry cut the use of organic solvents by over 10,000 tons in total, delivering tangible results in environmental protection.
Leveraging Shunde’s complete industrial support, Biaofu has built a responsive local service system. Upstream, it cooperates with leading local resin suppliers including Bardfu and Luosifu to develop low-carbon bio-based UV raw materials and drive green upgrading of upstream supplies. Midstream, it works with local coating equipment manufacturers to customize automated UV production lines, lowering renovation costs for small and medium-sized furniture factories. Downstream, professional coating engineers provide free on-site guidance on process optimization, production line renovation and environmental rectification, resolving the technical and solution shortages that hold back many manufacturers from going green.
Against the backdrop of cutthroat price competition and substandard low-cost products disrupting the market, Biaofu always sticks to environmental principles and never compromises product performance for lower costs. The company has been invited to numerous national furniture coating summits and Shunde industry forums to share experience in green UV coating application, setting new standards for standardized and eco-friendly industrial development. It has been awarded titles such as Top 10 UV Coatings Brand and Outstanding Furniture Coatings Brand, becoming a role model for green industrial development.
IV. Rooted in the Greater Bay Area, Embracing the World: Blueprint for Global Green Finishing
Driven by the in-depth implementation of the dual-carbon goals, the green transformation of China’s coating industry is accelerating. The domestic UV coating market maintains a compound annual growth rate above 13% and is expected to exceed 10 billion RMB in scale in 2026. Wood furniture, automotive interiors and 3C electronics have become three core growth tracks, and the full replacement of traditional solvent-based paints by eco-friendly UV coatings has become an irreversible trend.
Based in the Guangdong-Hong Kong-Macao Greater Bay Area and Shunde’s advantageous coating cluster, Biaofu has consolidated its market in South China and completed nationwide channel layout, covering major furniture industrial clusters in East, North and Southwest China. Meanwhile, the company has expanded into Southeast Asia with bulk exports of high-quality UV coatings, bringing competitive Chinese eco-coatings overseas and meeting international green standards.
Looking ahead, Yang Jie, General Manager of Biaofu, stated that the company will keep its headquarters in Shunde and stay focused on the UV eco-coating niche. On one hand, Biaofu will increase investment in cutting-edge R&D of bio-based UV coatings and solvent-free high-solid UV products, and explore emerging application fields such as medical equipment and new composite materials to further expand the scope of eco-coatings. On the other hand, it will unite upstream and downstream local enterprises to establish a green coating industrial alliance, integrating resources of raw materials, coatings, equipment and technical services to build a one-stop solution platform for green finishing in the Greater Bay Area, and help Shunde further polish its reputation as the Hometown of China’s Green Coatings.
Conclusion
From starting up and pioneering the market in Shunde in 2007 to ranking among the domestic top-tier UV eco-coating brands after 18 years, Biaofu has taken green development as its core. It adheres to long-term operation in niche sectors, breaks industrial bottlenecks with leading technology, and drives the low-carbon transformation of manufacturing with industrial responsibility. As the coating industry shifts from extensive expansion to green and high-quality development, Biaofu, rooted in Shunde, has written an inspiring success story for local eco-coating enterprises with eco-friendly products, technological innovations and industrial empowerment.
Going forward, against the mainstream of green manufacturing and low-carbon development, Biaofu will continue to act as a pacesetter in the green coating sector, and help China’s coating industry march steadily toward low-carbon, high-end and international development.
