How can specialized enterprises achieve steady growth? Pragmatic Biaofu has its own answer. Amid increasingly severe product homogeneity, the fiercer the competition, the more necessary it is to seek breakthroughs through differentiation. The company focuses on exploring innovation points, building a solid reputation and retaining customers with premium services.

Therefore, Biaofu has centered its efforts on two core areas this year: service optimization and technological R&D. It forges superior product quality via scientific research and secures long-term development with thoughtful services. Moving steadily forward in the UV coating segment, the enterprise has won numerous industry accolades.

With consistent and down-to-earth operations, as well as positive market responses, Biaofu fully embodies the dedication and pursuit of excellence that define niche manufacturing enterprises.

1. Steady Development & Upgraded Industry Accolades This year, Biaofu has been listed in the Top 30 China Furniture Coatings Brands for six consecutive years, with its ranking jumping sharply from 25th last year to 22nd. This progress stems from the company’s years of commitment to brand building, strict quality control and reputation cultivation. Boasting outstanding comprehensive strength, Biaofu was named 2024 Outstanding Brand among Top 30 China Furniture Coatings Brands and also shortlisted in the Top 10 UV Furniture Coatings Brands, claiming two major honors in one year. This fully reflects the industry’s high recognition of Biaofu’s profound achievements in the UV coating sector.

Yang Jie, General Manager of Biaofu, was invited to the industry summit and shared professional insights at the roundtable themed How to Boost Sales of UV Coatings Rapidly. He pointed out that rapid business growth for UV coatings relies on a systematic approach integrating brand building, channel expansion, customer service and R&D, among which increased R&D investment and breakthroughs in segmented markets play the most vital roles. Drawing on Biaofu’s practical experience, he noted that UV coating technologies and application scenarios are evolving toward diversification and integration. To stand out from the crowd, enterprises must abandon impetuous blind imitation and the pursuit of broad market coverage. Instead, they need to accurately identify industry trends and pool resources to tackle challenges in segmented fields for efficient growth. His sharing has provided highly practical transformation references for peers trapped in homogeneous competition.

NO.2 Focus on R&D & Sincere Customer Services

Technological innovation acts as the core driving force for Biaofu to thrive in the industry, while considerate services and long-term partnerships lay the foundation for its sustainable development. Adhering to the development philosophy of Eco-friendliness as the foundation, innovation as the soul, Biaofu has introduced world-class R&D equipment and craftsmanship, set up professional teams to conquer technical bottlenecks, and kept raising R&D spending. 

Thanks to comprehensive efforts, Biaofu has made remarkable achievements in technological research and achievement commercialization. All its products have passed EU RoHS certification. Featuring superior performance with four high indicators and one strong advantage, the company has redefined quality standards for eco-friendly coatings and earned excellent market performance. 

To address the low hardness and slow drying speed of traditional water-based paints, Biaofu has developed water-based UV coatings that combine the strengths of both categories, enjoying strong market competitiveness. The company has also extended UV technology to automotive interior parts. Its customized UV products effectively solve the problem of uneven curing on irregular components, perfectly matching market demands.

 In terms of services and cooperation, Biaofu upholds the service tenet of Creating value for customers and growing together with them. It is committed to reshaping the business ecosystem of eco-friendly finishing and providing full-lifecycle support for clients. 

By establishing a three-dimensional technology matrix, Biaofu covers all mainstream application processes including roll coating, curtain coating and spray coating, and serves diverse substrates such as wooden doors, flooring and plastic materials. Its full-range services extend from customized formula development to on-site construction guidance. 

This win-win business model has helped over 300 furniture manufacturers overcome environmental challenges. Its key clients maintain an average cooperation term of more than 8 years, realizing value co-creation and long-term partnership. To date, Biaofu has helped cut the use of organic solvents by over 10,000 tons, equivalent to restoring 300 hectares of forest. While bringing economic benefits to clients, the company also fulfills its environmental responsibilities jointly with partners. 

Looking back on this year, Biaofu has forged ahead steadily in R&D and customer service. Its honors speak for its strength, its technologies empower the industry, and its services win lasting trust. 

Going forward, Biaofu will continue to carry forward its pragmatic work style. It will further increase R&D investment to drive diversified and integrated upgrading of UV technologies, and optimize the full-lifecycle service system. Staying true to the mission of growing alongside customers, Biaofu will join hands with more partners to create a bright future for the high-quality development of the whole industry.